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	<title>Mark Glaser Archives &#8211; Eric Ulken</title>
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		<title>Rethinking the Merc</title>
		<link>https://www.ulken.com/2007/11/05/rethinking-the-merc/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=rethinking-the-merc</link>
		
		<dc:creator><![CDATA[Eric Ulken]]></dc:creator>
		<pubDate>Tue, 06 Nov 2007 06:25:09 +0000</pubDate>
				<category><![CDATA[Online journalism]]></category>
		<category><![CDATA[Mark Glaser]]></category>
		<category><![CDATA[San Jose Mercury News]]></category>
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					<description><![CDATA[<p>Kudos to the San Jose Mercury News. After a series of demoralizing cuts that seemed destined to precipitate the newspaper&#8217;s slide into oblivion, the remaining staffers have refused to write their own obituary. They&#8217;re fundamentally rethinking how their organization should function &#8212; and, more importantly, they&#8217;re doing it out in the open. My favorite recommendation [&#8230;]</p>
<p>The post <a href="https://www.ulken.com/2007/11/05/rethinking-the-merc/">Rethinking the Merc</a> appeared first on <a href="https://www.ulken.com">Eric Ulken</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Kudos to the <a href="http://www.mercurynews.com">San Jose Mercury News</a>.  After a <a href="http://venturebeat.com/2006/10/20/mercury-news-cuts-100-as-advertising-income-plummets/">series</a> of <a href="http://www.gradethenews.org/2007/Merccuts.htm">demoralizing</a> <a href="http://www.gradethenews.org/blogs/?p=51">cuts</a> that seemed destined to precipitate the newspaper&#8217;s slide into oblivion, the remaining staffers have refused to write their own obituary. They&#8217;re <a href="http://www.mercurynewsphoto.com/rethink/?page_id=2">fundamentally rethinking</a> how their organization should function &mdash; and, more importantly, they&#8217;re doing it <a href="http://www.mercurynewsphoto.com/rethink/">out in the open</a>.</p>
<p>My favorite recommendation (so far): &#8220;Our newsroom structure is flopped: 70 percent of our resources are dedicated to online, while the remaining 30 percent work to create a print experience that focuses on doing one thing on each section cover better than anything else. The rest of the paper is culled from our online report.&#8221;</p>
<p><p>Mark Glaser over at PBS <a href="http://www.pbs.org/mediashift/2007/11/newspapershiftrethinking_the_m.html">has a nice summary</a> of the Merc&#8217;s effort.</p>
<p>The post <a href="https://www.ulken.com/2007/11/05/rethinking-the-merc/">Rethinking the Merc</a> appeared first on <a href="https://www.ulken.com">Eric Ulken</a>.</p>
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